@tindall is right; the computer systems that dominate our lives are not designed for expressing individuality.

That's because the owners of those systems, want to *eliminate* our individual quirks and expression and agency and informed consent. They call this, “improving efficiency”.



The very largest ones also find that their prediction algorithms, which are inextricably core to their profit and control, work a whole lot better when they punish behaviour which the algorithm didn't predict.

Past a certain point, shaping people's behaviour is a lot easier than trying to predict what people would freely choose to do.

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