@tindall is right; the computer systems that dominate our lives are not designed for expressing individuality.

That's because the owners of those systems, want to *eliminate* our individual quirks and expression and agency and informed consent. They call this, “improving efficiency”.

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@tindall

The very largest ones also find that their prediction algorithms, which are inextricably core to their profit and control, work a whole lot better when they punish behaviour which the algorithm didn't predict.

Past a certain point, shaping people's behaviour is a lot easier than trying to predict what people would freely choose to do.

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